Online marketing experts, such as Brad Powers, are familiar with the variety of techniques used by companies to promote a product or brand name. An example of such a method is viral marketing, which is becoming increasingly popular. Here is an informative, entertaining video which describes the basic idea as well as presents a few tips.
Viral marketing, or ‘word of mouth’, is a marketing method which is used both online and off. It works by spreading the name of a brand or other product through social networks and crowds. Brad Powers and other experts would agree that this method of advertising is certainly necessary in the world of today.
The term ‘viral marketing’ is called that because of how quickly the information is passed and takes hold. If done well, the marketing process is literally infectious, like in the case of the Silverlight video.
This video presents some basic viral marketing techniques that can help you promote your product or website. Brad Powers is an example of a viral marketing expert who is familiar with all sorts of online advertisement methods.
Customer demands are ever-changing, and so products and services must always be flexible. Businesses have long understood that marketing methods need to change in order to hold the interest of the customers. The essence of marketing is making your business known to the largest audience for the cheapest price.
In the early 1920’s, this was done through use of the radio. In the late 40’s, it switched to television, which held its position as the number one mass audience advertising method until the mid-90’s. Since then the most efficient way to reach the public has been via the internet. Modern marketers are familiar with different methods of web advertising. Brad Powers is an example of an internet marketer who is an expert in viral marketing techniques.
One very interesting approach to viral marketing is to take a look at why ideas spread. Why do some advertising campaigns turn viral, while others don’t? Even viral marketing experts, like Brad Powers, can benefit from some of this interesting information. Social scientist Dan Zarrella has spent years analyzing why certain ideas spread. He has discovered some common characteristics of contagious content. Here are a few of his findings.
Seeds: Focus on your first audience. It is important to pick this audience well, as these are the people who will be spreading the seeds of the information.
Novelty: In order for people to want to transmit an idea, there has to be something original or novel about it. People connect to ideas because they are relevant to their lives or personal.
Compelling Material: We live in an age that moves fast. If the image that we see doesn’t make sense, or isn’t readily understood, we skip over it. You have three to five seconds to engage your viewer; during those few seconds they decide to continue with your idea and share it, or to disregard it completely.
Viral marketing certainly takes luck, flair and a great deal of thought. One of the biggest benefits of the viral marketing campaign is that it costs a great deal less than do regular, traditional advertising campaigns; and yet, it can have an incredible impact.
Any viral marketing expert, such as Brad Powers, will tell you that there are some key ways to make viral marketing work for your company.
Make people feel some emotion. Your viral marketing campaign should have an opinion, or should express an idea with commitment. You want to get people’s blood moving with anticipation and excitement. Viral marketing is really about emotions – so throw out the neutral ideas and come up with something bold.
This post offers an interesting twist away from the online marketing idea. Certainly, most online marketing specialists and viral marketing entrepreneurs like Brad Powers can also use advice about marketing in the nonvirtual world. That’s exactly what this post offers.
Learn tips for finding online sites that help you to market offline – whether it’s fliers and brochures you want to make or photo-editing software and vivid photos you seek. Marketing today is a multi-faceted endeavor and there’s no reason to limit yourself to online marketing or to print marketing – you can combine it all for the best presentation possible.
Today, online marketing companies and individuals such as Brad Powers, often use viral marketing tools to promote their products/services. One example of success in viral marketing was Burger King’s subservient chicken that the company brought to stores in 2004. It failed. It wasn’t promoted properly and the necessary time wasn’t taken to really market this in the way that was needed. Anyway, after a year, Burger King launched a mini site which surprisingly got 400 million hits per annum and it didn’t even need advertising to promote it. Not only that, there was no big online campaign either. So the question viral marketers keep asking now then is, how on earth did Burger King get so virally successful? One has to take a look into their mini site to see what all the fuss was about; there one can view a video of a chicken engaging in rather humorous acts which probably cracked up all the viewers. Of course, if you’re anyway laughing then you probably want to share that giggle with your friends, so the site cleverly included a “tell a friend” button which led to the viral impact. Genius!
MSNBC.com recently posted a brilliant analysis of the revival of the Old Spice media campaign. Taking a look at the most recent frenzy of activity that Old Spice has been able to drum up, the author, Craig Reiss, then dissects exactly what makes this campaign so ingenious. He explains, “So, you ask, what’s this got to do with me? Your voice isn’t as deep as Mustafa’s, you’re more prone to have flab than abs, and you don’t have a big-time ad agency writing on-the-fly copy for you. Fear not. The underlying social marketing principles and tactics are completely relevant and totally within your grasp. You don’t even need to be funny.”
He then outlines 7 principles of, as he calls them, “Post-Old-Spice principles of social media marketing.” The article is certainly worth a read for social media experts like Brad Powers and for anyone looking to step up their marketing campaign.
When it comes to viral marketing, the rule is simple: like most things in life, you get out what you put in. If you want advice on how to maximize your efforts when it comes to online marketing, take some tips from Greg Finn.
Today, online marketing companies and individuals such as Brad Powers, often use viral marketing tools to promote their products/services. One example of success in viral marketing was Burger King’s subservient chicken that the company brought to stores in 2004. It failed. It wasn’t promoted properly and the necessary time wasn’t taken to really market this in the way that was needed. Anyway, after a year, Burger King launched a mini site which surprisingly got 400 million hits per annum and it didn’t even need advertising to promote it. Not only that, there was no big online campaign either. So the question viral marketers keep asking now then is, how on earth did Burger King get so virally successful? One has to take a look into their mini site to see what all the fuss was about; there one can view a video of a chicken engaging in rather humorous acts which probably cracked up all the viewers. Of course, if you’re anyway laughing then you probably want to share that giggle with your friends, so the site cleverly included a “tell a friend” button which led to the viral impact. Genius!
When it comes to viral marketing, the rule is simple: like most things in life, you get out what you put in. If you want advice on how to maximize your efforts when it comes to online marketing, take some tips from Greg Finn.
