Modern Marketing: Brad Powers

Marketing experts, like Brad Powers, know that an online campaign can be key to advertising success. Nowadays, old-fashioned “word-of-mouth” marketing, whereby people tell their friends about their favorite restaurants, airlines, and video games, has taken a modern twist. Today, social media and viral marketing are the new ways in which people from all of their world tell each other whether a particular tourist destination is worth traveling to, a new film is worth seeing, or a new product is worth buying. The power of the internet is such that word-of-mouth can now travel much more rapidly than in the past, making these new forms of marketing far more potentially effective.

Brad Powers Alma Mater Creating Great Partnership

In recent Clark University Graduate School of Management news, Clark has recently created a partnership with the MLKJ Business Empowerment Center. The MLKJ Business Empowerment Center is an economic development agency that is part of Worcester’s urban core.  The Board of the GSOM at Clark University, including Brad Powers, certainly encourages this type of collaboration.

As part of this partnership, MBA students at Clark will work as business development consultants to help those in Worcester who are under-served.

As the Dean of the Clark Graduate School of Management, Edward Ottensmeyer, said, “Our talented students, with guidance from the MLKJ Center’s staff, will work closely with Worcester’s small business owners and everyone gains.” The Clark University talent is expected to help alleviate current regional economic challenges by giving advice and assistance to aspiring and existing small businesses.

Fynanz Explains Benefit of Recent Student Loan Bill News

In a recent article in Credit Union Times, Vince Passione, the CEO and founder of Fynanz explains how a recent student loan bill will bring opportunities.  Fynanz, a peer-to-peer lending platform for student loans, where Brad Powers is an Advisor, explains that the Student Aid and Fiscal Responsibility Act, which was included in the health care reconciliation bill could be very positive news for many credit unions.

This is true for credit unions that have not, up until now, offered a private student loan program.  The elimination of FFELP evens the playing field for credit unions.  The recent legislation also includes a number of government funding increases that help to improve the affordability of college.

Credit unions are a recent addition to the private student loan business.  They are a great option, as Mr. Passione explains, for families that are seeking affordable private student loans.