Online marketing experts, such as Brad Powers, are familiar with the variety of techniques used by companies to promote a product or brand name. An example of such a method is viral marketing, which is becoming increasingly popular. Here is an informative, entertaining video which describes the basic idea as well as presents a few tips.
Internet marketing professionals, such as Brad Powers, are familiar with the various techniques and methods, which can be used while advertising a product online. One example of such a tactic is the marketing of products that appeal to specific behaviors or interest, as opposed to just publicizing everywhere.
The internet can be a real advantage for marketers. By identifying an age group, and an interest that may require their product, marketers can post advertisements on specific sites, knowing that their ads will be viewed by those who are most likely to take interest. For example, a camera company can post ads on sites which focus on photography, photography contests, tips etc.
Viral marketing, or ‘word of mouth’, is a marketing method which is used both online and off. It works by spreading the name of a brand or other product through social networks and crowds. Brad Powers and other experts would agree that this method of advertising is certainly necessary in the world of today.
The term ‘viral marketing’ is called that because of how quickly the information is passed and takes hold. If done well, the marketing process is literally infectious, like in the case of the Silverlight video.
This video presents some basic viral marketing techniques that can help you promote your product or website. Brad Powers is an example of a viral marketing expert who is familiar with all sorts of online advertisement methods.
Customer demands are ever-changing, and so products and services must always be flexible. Businesses have long understood that marketing methods need to change in order to hold the interest of the customers. The essence of marketing is making your business known to the largest audience for the cheapest price.
In the early 1920’s, this was done through use of the radio. In the late 40’s, it switched to television, which held its position as the number one mass audience advertising method until the mid-90’s. Since then the most efficient way to reach the public has been via the internet. Modern marketers are familiar with different methods of web advertising. Brad Powers is an example of an internet marketer who is an expert in viral marketing techniques.
To be successful at viral marketing, you first need to develop the right idea. That along with the correct implementation will get enough people so interested that they will take it upon themselves to spread the word. That sounds nice enough in theory but how would that work in practice? One way is by offering people who are already signed up for your service to get something for free, just for getting someone else to sign up. Or, better still, offer them both a freebie. In addition, a great video has been known to work wonders for spreading the word. Dothetest.co.uk has a video that seeks to encourage drivers to watch out for cyclists, but emphasizing how easy it is to miss something you’re not looking out for. The video they show tries to get you to focus on just one thing and then sneaks something in that you wouldn’t think you’d miss but you actually do miss it even though it wasn’t there. It’s clever and it works. These are just a few basic viral marketing techniques but there are plenty more out there. Brad Powers worked in this field in his capacity as Executive Vice President, Sales and Marketing for eWOMP Technologies, a provider of customized email and viral marketing solutions.
This post offers an interesting twist away from the online marketing idea. Certainly, most online marketing specialists and viral marketing entrepreneurs like Brad Powers can also use advice about marketing in the nonvirtual world. That’s exactly what this post offers.
Learn tips for finding online sites that help you to market offline – whether it’s fliers and brochures you want to make or photo-editing software and vivid photos you seek. Marketing today is a multi-faceted endeavor and there’s no reason to limit yourself to online marketing or to print marketing – you can combine it all for the best presentation possible.
Today, online marketing companies and individuals such as Brad Powers, often use viral marketing tools to promote their products/services. One example of success in viral marketing was Burger King’s subservient chicken that the company brought to stores in 2004. It failed. It wasn’t promoted properly and the necessary time wasn’t taken to really market this in the way that was needed. Anyway, after a year, Burger King launched a mini site which surprisingly got 400 million hits per annum and it didn’t even need advertising to promote it. Not only that, there was no big online campaign either. So the question viral marketers keep asking now then is, how on earth did Burger King get so virally successful? One has to take a look into their mini site to see what all the fuss was about; there one can view a video of a chicken engaging in rather humorous acts which probably cracked up all the viewers. Of course, if you’re anyway laughing then you probably want to share that giggle with your friends, so the site cleverly included a “tell a friend” button which led to the viral impact. Genius!
MSNBC.com recently posted a brilliant analysis of the revival of the Old Spice media campaign. Taking a look at the most recent frenzy of activity that Old Spice has been able to drum up, the author, Craig Reiss, then dissects exactly what makes this campaign so ingenious. He explains, “So, you ask, what’s this got to do with me? Your voice isn’t as deep as Mustafa’s, you’re more prone to have flab than abs, and you don’t have a big-time ad agency writing on-the-fly copy for you. Fear not. The underlying social marketing principles and tactics are completely relevant and totally within your grasp. You don’t even need to be funny.”
He then outlines 7 principles of, as he calls them, “Post-Old-Spice principles of social media marketing.” The article is certainly worth a read for social media experts like Brad Powers and for anyone looking to step up their marketing campaign.
If you work on lead generation campaigns, then this article is certainly a gold mine of information. Lead generation campaign experts like the author, David Lavenda, Brad Powers, and many others, can certainly benefit from looking at the real cost of a “lead.”
As the author explains, “In practice, it is usually most cost-effective to simply pre-qualify the lead with by your offer and then follow up with the larger number of generated leads. However, when you do this, remember that the overhead of tracking and engaging the larger number of leads also has a cost in terms of time and money of your sales team. And, you need to make sure that the cost per real lead is low enough to make the campaign successful.”
The author’s formula for calculating the cost of leads can be extremely helpful. It allows you to calculate the conversion rates from leads to sales and calculate how many leads you’ll need to generate. You can then figure out how much you can afford to spend on each lead.
Today, online marketing companies and individuals such as Brad Powers, often use viral marketing tools to promote their products/services. One example of success in viral marketing was Burger King’s subservient chicken that the company brought to stores in 2004. It failed. It wasn’t promoted properly and the necessary time wasn’t taken to really market this in the way that was needed. Anyway, after a year, Burger King launched a mini site which surprisingly got 400 million hits per annum and it didn’t even need advertising to promote it. Not only that, there was no big online campaign either. So the question viral marketers keep asking now then is, how on earth did Burger King get so virally successful? One has to take a look into their mini site to see what all the fuss was about; there one can view a video of a chicken engaging in rather humorous acts which probably cracked up all the viewers. Of course, if you’re anyway laughing then you probably want to share that giggle with your friends, so the site cleverly included a “tell a friend” button which led to the viral impact. Genius!
