Multi-Faceted Marketing Tips: Brad Powers

This post offers an interesting twist away from the online marketing idea.  Certainly, most online marketing specialists and viral marketing entrepreneurs like Brad Powers can also use advice about marketing in the nonvirtual world.  That’s exactly what this post offers.

Learn tips for finding online sites that help you to market offline – whether it’s fliers and brochures you want to make or photo-editing software and vivid photos you seek.  Marketing today is a multi-faceted endeavor and there’s no reason to limit yourself to online marketing or to print marketing – you can combine it all for the best presentation possible.

Post-Old-Spice Principles of Social Media Marketing

MSNBC.com recently posted a brilliant analysis of the revival of the Old Spice media campaign.  Taking a look at the most recent frenzy of activity that Old Spice has been able to drum up, the author, Craig Reiss, then dissects exactly what makes this campaign so ingenious.  He explains, “So, you ask, what’s this got to do with me? Your voice isn’t as deep as Mustafa’s, you’re more prone to have flab than abs, and you don’t have a big-time ad agency writing on-the-fly copy for you. Fear not. The underlying social marketing principles and tactics are completely relevant and totally within your grasp. You don’t even need to be funny.”

He then outlines 7 principles of, as he calls them, “Post-Old-Spice principles of social media marketing.”  The article is certainly worth a read for social media experts like Brad Powers and for anyone looking to step up their marketing campaign.

Understanding the Cost of Lead Generation Campaigns

If you work on lead generation campaigns, then this article is certainly a gold mine of information.  Lead generation campaign experts like the author, David Lavenda, Brad Powers, and many others, can certainly benefit from looking at the real cost of a “lead.”

As the author explains, “In practice, it is usually most cost-effective to simply pre-qualify the lead with by your offer and then follow up with the larger number of generated leads. However, when you do this, remember that the overhead of tracking and engaging the larger number of leads also has a cost in terms of time and money of your sales team. And, you need to make sure that the cost per real lead is low enough to make the campaign successful.”

The author’s formula for calculating the cost of leads can be extremely helpful.  It allows you to calculate the conversion rates from leads to sales and calculate how many leads you’ll need to generate.  You can then figure out how much you can afford to spend on each lead.