It is interesting to note iTunes’ top ten selling singles of this past week. Although many claim that online sales are decreasing as a result of piracy, this list makes it apparent that a large number of people still buy tracks and albums on iTunes. It is especially interesting to note that the singles are more or less all hip-hop related. Indeed, the genre has become increasingly popular over the past few years.
Top Ten Singles of the Week:
1. Grenade- Bruno Mars
2. Black and Yellow- Wiz Khalifa
3. Hold It Against Me- Britney Spears
4. Tonight (feat Ludacris & DJ Frank E)- Enrique Iglesias
5. Firework- Katy Perry
6. F(asterisk)(asterisk)kin’ Perfect- P!nk
7. Hey Baby (Drop it to the Floor)- Pitbull feat. T Pain
8. Coming Home- Dirty Money
9. The Time- Black Eyed Peas
10. We R Who We R- Ke$ha
Online marketing experts, such as Brad Powers, are familiar with the variety of techniques used by companies to promote a product or brand name. An example of such a method is viral marketing, which is becoming increasingly popular. Here is an informative, entertaining video which describes the basic idea as well as presents a few tips.
Internet marketing professionals, such as Brad Powers, are familiar with the various techniques and methods, which can be used while advertising a product online. One example of such a tactic is the marketing of products that appeal to specific behaviors or interest, as opposed to just publicizing everywhere.
The internet can be a real advantage for marketers. By identifying an age group, and an interest that may require their product, marketers can post advertisements on specific sites, knowing that their ads will be viewed by those who are most likely to take interest. For example, a camera company can post ads on sites which focus on photography, photography contests, tips etc.
Marketing experts, like Brad Powers, know that an online campaign can be key to advertising success. Nowadays, old-fashioned “word-of-mouth” marketing, whereby people tell their friends about their favorite restaurants, airlines, and video games, has taken a modern twist. Today, social media and viral marketing are the new ways in which people from all of their world tell each other whether a particular tourist destination is worth traveling to, a new film is worth seeing, or a new product is worth buying. The power of the internet is such that word-of-mouth can now travel much more rapidly than in the past, making these new forms of marketing far more potentially effective.
Viral marketing, or ‘word of mouth’, is a marketing method which is used both online and off. It works by spreading the name of a brand or other product through social networks and crowds. Brad Powers and other experts would agree that this method of advertising is certainly necessary in the world of today.
The term ‘viral marketing’ is called that because of how quickly the information is passed and takes hold. If done well, the marketing process is literally infectious, like in the case of the Silverlight video.
This video presents some basic viral marketing techniques that can help you promote your product or website. Brad Powers is an example of a viral marketing expert who is familiar with all sorts of online advertisement methods.
Customer demands are ever-changing, and so products and services must always be flexible. Businesses have long understood that marketing methods need to change in order to hold the interest of the customers. The essence of marketing is making your business known to the largest audience for the cheapest price.
In the early 1920’s, this was done through use of the radio. In the late 40’s, it switched to television, which held its position as the number one mass audience advertising method until the mid-90’s. Since then the most efficient way to reach the public has been via the internet. Modern marketers are familiar with different methods of web advertising. Brad Powers is an example of an internet marketer who is an expert in viral marketing techniques.
Hear Patrick Oroszko, Associate Director of Admissions at Clark University’s GSOM, where Brad Powers is on the Board, interviewed on The Hank Stolz Experience. In addition to discussing the Graduate School, Mr. Oroszko discusses the partnership that Clark University has with the Peace Corps Fellows USA Program.
Patrick Oroszko explains that Clark University was recently accepted to be one of the Peace Corps Fellows Universities. Peace Corp volunteers will have the opportunity to come to Clark University after their Peace Corp experience to work on a Master’s Degree.
In recent news for Fynanz, the company that develops customized private student lending solutions, has launched a new website. With advisor Brad Powers, Fynanz has started cuStudentLoans.org, a website that features Ken’s Korner, Twitter feed, Q&A section, links and more.
Ken O’Connor, who spent ten years as a financial aid officer at Fairleigh Dickinson University Metropolitan Campus in New Jersey, has joined Fynanz as Director of Financial Literacy. He is spearheading the educational program at Fynanz and is showcasing Ken’s Korner on the website. Ken’s Korner will offer students and their parents extensive resources for finding the right financial aid options for their college experience.
As Ken O’Connor explained, “With the new website and Ken’s Korner, we are now able to help students find solutions for many top concerns including how to find grant and scholarship funding, how to choose the college that is right for them and how to handle the financial aid process along with many other issues.”
To be successful at viral marketing, you first need to develop the right idea. That along with the correct implementation will get enough people so interested that they will take it upon themselves to spread the word. That sounds nice enough in theory but how would that work in practice? One way is by offering people who are already signed up for your service to get something for free, just for getting someone else to sign up. Or, better still, offer them both a freebie. In addition, a great video has been known to work wonders for spreading the word. Dothetest.co.uk has a video that seeks to encourage drivers to watch out for cyclists, but emphasizing how easy it is to miss something you’re not looking out for. The video they show tries to get you to focus on just one thing and then sneaks something in that you wouldn’t think you’d miss but you actually do miss it even though it wasn’t there. It’s clever and it works. These are just a few basic viral marketing techniques but there are plenty more out there. Brad Powers worked in this field in his capacity as Executive Vice President, Sales and Marketing for eWOMP Technologies, a provider of customized email and viral marketing solutions.
